I’m in Flagstaff. My wife had to re-cert her WFR and I guess this was the closest place. I tagged along because we haven’t been spending a ton of time together lately. It’s been a whirlwind month of travel and work and illness and whatever else you might imagine that could make a swirly out of life. I brought my bike along and a little bit of work. She has class starting at eight in the morning and we try to wake up early enough to scoop some classy continental breakfast from the over-priced hotel we’re staying at before finding a good coffee shop.
This is where the problems start.
I’m not talking about the continental breakfast. Who doesn’t love a fresh waffle made from stagnant batter paired with a side of microwave bacon and those sweet cereal dispensers? Probably plenty of people, but who is counting?
No, the problem is not the continental breakfast or the hotel. The problem is the coffee.
If you know me, even a little bit, you know that I’m a big fan of a nice cup of Joe. And while I don’t know if lattes and espresso qualify as “cups of Joe,” it still has a nice ring to it. So, I’m going to use it. Wherever I am, I love to find a good coffee. I’m not a big alternate milk guy and I’m not the person who orders six different flavor shots in a 12 ounce cup. I’m also not typically the guy who orders a drip coffee. Call me un-American. That’s fine. There is a reason the Italians and the French call it an Americano and it’s not because they think we have good ideas. No. For me, just give me a straight 8 ounce latte. 2 shots of espresso (because that’s the way it should come) and whole milk straight off the teat of a Holstein in Wisconsin. If that’s not American, by god, I don’t know what is.
So when we arrived in Flagstaff at 2am Friday morning, I was absolutely buzzing. This is a big(ish) town, there is bound to be great coffee. I promptly fell asleep and woke up at 5am like it was Christmas morning, jazzed to go into town and find a place to drink some of that delicious brown liquid. (I realize that doesn’t sound that appetizing out-of-context and I just don’t care). We ate our breakfast, got ready for the day, and Emma found a place to grab a coffee before I took her to class.
It was a drive thru joint.
As an aside, I’m not going to name names here because I’m not an internet troll and don’t want to be a part of the Yelp brigade. If you’re looking for reviews, you’ve come to the wrong place.
That said, when I think drive thru coffee, unless we’re talking Dunkin’ Donuts, I’m not super interested. As a Northeasterner, I am bound by blood to never besmirch the name of Dunkin so I will not do that here. It’s delicious and that is a fact.
Anyway. This place was fine. It was your typical shed setup with two windows and lines of cars on both sides. There was one person working both windows. I did not envy them. When we got to the window, we had some time to look at the menu and make some decisions. I decided long ago but Emma likes to look through the specialty drinks and pick one that sounds intriguing. No judgement. It’s just not for me. She made her choice, we ordered, got our drink, and pulled away. Emma got something called a chunky monkey. I didn’t get anything. Not because I was too good for this place but because I was planning on finding a shop to sit and work at. Believe me or not, that’s the truth.
I dropped her off at class and started perusing the old google machine for a good spot to kick it and sip it (what do we think of that phrase?). I hit the search bar on maps and typed in ‘coffee shops’. The swirling google-colored circle popped up and I waited for a moment.
Then…
…Disaster struck.
Layer upon layer of mugs side by side with ratings popped up and overtook the map.
One might think “Wow! What a great opportunity to really dive in and pick the best one!” Not I. And maybe some folks are with me. Maybe most folks are with me. This was far too many options. So many options that I couldn’t even discern where they were on the map. And we are talking Flagstaff. This isn’t New York or LA or Chicago or…Seattle. This is Flagstaff. Not exactly a raging metropolis.
Now, if you weed out the Starbucks, the Dunkins, the gas stations, and the more restaurant style cafes, we start to get a clearer picture of the viable local options. Still, the options seem endless. And how is one to know which of them is the best spot? You could go by the ratings and let that direct your decision-making. You could look at the pictures, find the one with the best latte art, and let that guide you. You could base your choice solely off the name, off the vibes, off the pastries, off the location, off the menu, off the prices, off the dog-friendliness or non-dog friendliness.
Why does any of this matter? Just pick a place and go dude.
You are SO right. Just fucking pick a place and go. Easy.
Maybe it is for some people. Maybe. I think for most of us, it’s not that easy. If you live in a place or know a place well, yeah, you start to know your options and the decision making becomes easier. Sure. But this kind of thing can be paralyzing.
Picture this: It’s 7pm. You and your partner have just wrapped up a nice home cooked meal of Spongebob shaped Kraft Mac and Cheese and you decide to watch a little Netflix. You don’t know what you want to watch so you start looking through your options. You don’t find anything good so you back out and go to HBO max. Again, nothing is speaking to you. You open up amazon prime. Again, nothing. You crack open Hulu and find something one of you likes but the other doesn’t. It’s 10pm and it’s time to go to bed.
If you’ve never experienced something similar to that, you’re a liar. But really, good for you.
Options are paralyzing. When we have less choices, it’s easier to choose. When we have more choices, it becomes harder. It’s not complicated, it’s not news, and I’m certainly not claiming any “discovery” credit for saying it. But damnit if it’s not true.
An old co-worker, friend, and legendary wordsmith often used the phrase “paralysis by analysis.” In this context, we see all of the options, we try to figure out which is the best choice by however many potential variables there are, and get stuck in in-decision limbo for a myriad of reasons. Maybe all of the options are so similar it’s tough to pick one out from the crowd (i.e. coffee shops). Maybe all of the options have good ratings (i.e. coffee shops). Maybe all of their latte art looks awesome in the photos (i.e…duh).
We see this in SO many facets of our day to day life. And the bigger a place is, the bigger our pool of options becomes. That’s why the Netflix example is so great. I grew up without cable television. We had one TV and six actual channels. Three of them you couldn’t quite get the bunny ears in the right spot to get a clear enough image. So, now we’re down to 3 options. Well, we can’t watch the Simpsons because my parents deemed it inappropriate and we can’t watch sports because my sister didn’t like them. I guess we’re watching PBS. Lucky for us, Nature is on and I fucking love lions.
Nowadays, there are infinite possibilities. The internet, and TV as a microcosm of that, presents a multitude of options. It’s absolutely insane. I cannot imagine being a kid in this world. It’s hard enough being an adult who (sort of) knows how to make decisions. (In fact, maybe it’s easier to be a kid because you don’t know as much…..but we’ll leave that talk for another time.)
Back to the coffee shops and I’m thinking about how options can be a good thing. It’s capitalism, right? It is Americans seeing opportunities and taking advantage of them, right? It’s fostering competition, and inevitably a better product is provided…right?
Wrong. It doesn’t always lead to a better product. Sometimes, people just see an opportunity and want to make a quick, efficient, and profitable business. There’s not necessarily anything wrong with that. And I’m not sitting here suggesting we need to dissolve all of our options, rob us of choice, steal our freedoms, and create some dystopian society where all of our 8 ounce lattes are delivered by robots and are exactly the same wherever you go. There is an argument for that being a utopia and I’m not arguing that and I’m certainly not going to argue the politics or the reasons for why options exist.
All I’m saying is…it can be hard to make a choice and the more choices there are, the more not-so-good choices there will be. And I’m not sure I totally trust random people online (or in person) to tell me what’s good. I’m a coffee snob dude, I know.
When you become familiar with a place and have your local spots you know and love, it becomes easier. Especially with coffee. When I lived in Milwaukee, at least for my last few years there, my options and choices were simplified. The same could be said for living in Moab or Westbrook, or Logan. You get used to a place. You find the spot you like and you stick to it. Or, you don’t, and you make the choice to keep venturing out and trying new spots. There is joy in that too.
Even in my lifetime, society has sped up, and options continue to increase exponentially. Add to that that all of our options are now at our fingertips (thanks google machines) and you’ve got a real cocktail going. There are pros and cons. For instance, I like my freedom. I like having the information about my options and the ability to choose based on that. I also hate it. I think that’s part of why I like small towns. Less options…less analysis. Less analysis…less paralysis.
This morning, I picked a coffee shop based on it’s name. The coffee was good. The people were nice. I didn’t sit and work there though as the seating options left me wanting. I went back to the sort of rundown hotel. I pulled my laptop out. Kicked it. Sipped it. And started to work.
(As I was writing this, I chuckled upon realizing that the hotel was definitely part of the problem. Emma considered hotel options for no less than an hour of our drive, perched on her seat, agonizing over prices…and stars…and locations. The breakfast choice wasn’t as tough though…waffle or bust.)